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| 1. Your keyword isn't present in the URL! Our research of hundreds of search engines top-lists shows that keyword presence in the URL is crucial for achieving high rankings in a search engine's results list. By placing keywords in your domain name, you gain a serious advantage with search engines. If your URL points to an already established and high-ranked web page, we do not recommend altering it. However, this factor is worth considering when you create new pages / sites. Most major search engines favor websites with keywords in their URL; however, remember to use them sensibly and not to abuse them. When optimising a page for a key phrase, separate keywords in the URL with a hyphen (domain/web-site.html) or an underscore (domain/web_site.html), but do not write them as one word. Otherwise, search engines will understand it as a single word (even if the search engine result highlights this keyword in bold), and your work on URL optimisation will be wasted. |
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<TITLE> tag  |
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| 1. Your Title tag is not the first tag in the <HEAD> area of your page! Your Title tag should be placed before all other tags, otherwise search engines may overlook it which will significantly damage your rankings. |
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| 2. Your Title tag has stop words! Words such as "and, on, a, the, for, to, about, are, that, were, by, of" and other auxiliary words are too common and search engines don't take them into consideration. By using a stop word in your Title tag, you potentially damage your rankings. A rule of thumb: the less stop words you use in your Title tag, the better. |
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| 3. Your keyword is not present in the Title tag! Your keyword should appear at least once in the Title tag, but it doesn't appear at all. Put the keyword into your Title tag or you'll be unlikely to rank high. |
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| META Keywords |
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| 1. Your keyword is not present in the Meta Keywords tag! Your keyword should appear at least 1 time in this tag, but it doesn't appear at all. |
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| 2. Your keyword is not as close to the beginning of the Meta Keywords tag as it should be! Your keyword's prominence is only 0.0% while it should be at least 75%. Move your keyword closer to the beginning of Meta Keywords to emphasize its importance. |
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| 3. Your keyword weight in the META Keywords is too low! When it comes to this tag, the higher the keyword weight, the better. Meanwhile, on your page, keyword weight doesn't come to more than 0.0%. Try to remove the least informative and least relevant keywords, thus increasing keyword weight. |
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| Visible text |
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| 1. None of your keywords are in bold! The fact that you put a certain keyword or phrase in bold tells the search engine that you place an emphasis on it. Naturally it considers these words or phrases to be more important than those in regular font. We recommend that you put your key phrase in bold one or more times. |
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| 2. Your keyword is too far away from the beginning of this page! Your keyword's prominence is only 5.1% while it should be at least 57%. If possible, move your keyword closer to the beginning of your page; this will greatly improve overall prominence. |
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| 3. Your keyword doesn't have enough weight on your page! Your keyword should constitute at least 2 percent, while with your page it is only 1.2%. Increase the keyword weight so its value ranges within the boundaries of 2-10 percent. Also keep in mind the possibility of using different forms of your keywords. While ranking, search engines consider not only direct matches of keywords, but also their various alterations. For instance, for the query "web hosting," search engines will take into account the occurrences of such words as "host", "hosting", "webhosts" etc. on your pages. In addition, the modification of your keyword makes the content more user-friendly, so your page doesn't look like a readability puzzle stuffed with one and the same keyphrase. And remember: a good technique for writing page copy is to write naturally. |
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| 4. Your keyword is not present at the beginning of this page! Early appearance of your keyword shows its importance in the context of the entire page because it is mentioned at the very beginning We recommend that keywords be placed in the first 50 words in the visible text of this page. |
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| ALT image attributes |
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| 1. Your keyword is not present in the first 3 ALT image attributes on your page (or there are no ALT attributes at all)! If you have images on your page, put the keyword in one of these ALTs as they are considered more important than the rest of the ALTs on your page. Even though ALT tags haven't gained much importance with Google, the Yahoo! and Windows Live search engines pay much more attention to them. |
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| 2. Your keyword frequency in ALT image attributes is too low! Your keyword should appear 1 to 3 times in ALTs on this page while it is found 0 time(s). You can easily adjust this number with your favorite HTML editor. |
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